Being a designer with an online store means a lot of self-promotion. Having great products is important of course. But you can have the greatest products in the world, but having a not-so-great photograph of it will result in lost sales and people passing over your product for others. A well-designed mockup can go a long way on your own website and social media. Products with a professional looking mockup will catch attention. They make people want to share your product photographs, and ultimately buy your products. This is important whether you sell your own products through your own website, or use a fulfillment store such as Zazzle, RedBubble, or Society6.
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