Print-On-Demand Stores Review: RedBubble

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RedBubble is a type of online store known as a print-on-demand store.  What this means is that artists and photographers can upload their images to RedBubble, and sell products with their designs.  Print-on-demand stores typically sell prints, home decor products, and other gifts.  These stores allow designers to sell products with their images without having to worry about maintaining inventory, handling orders, and shipping, while still being able to make money off of their designs.

This article will discuss RedBubble and give information about the store for sellers (as opposed to customers).  The topics covered are products offered, uploading interface, the dashboard, royalty rates, membership fees, promotional tools and more.

About

Redbubble was founded in 2006 in Melbourne, Australia.  They have an office in San Francisco, United States as well.  They have distribution centers in the United States, Australia and Great Britain.  Their website has won numerous awards.

Products

They currently offer 53 products. Their product line is the following:

  • Clothing: unisex t-shirt, women’s t-shirt, lightweight hoodie, pullover hoodie, classic t-shirt, tri-blend t-shirt, graphic t-shirt, women’s chiffon top, tank, graphic dress, a-line dress, women’s fitted scoop neck shirt, women’s fitted v-neck shirt, leggings, scarf, mini skirt, kids, lightweight sweatshirt
  • Wall art: poster, canvas print, photo print, art board, art print, framed print, metal print
  • Everything else: Cell phone cases, iPad case and skin, laptop skin, laptop sleeve, throw pillow, mug, clock, acrylic block, wall tapestry, duvet cover, travel mug, totebag, studio pouch, drawstring bag, sticker, greeting card, spiral notebook, hardcover journal.

New products are added sporadically.  They have manufacturing facilities and distribution centers around the world.  They ship worldwide.

Seller Interface

Very easy to use. Upload one image and it is placed on all products. The product design is all on one page, and each image can be resized and moved on each product. You do not have to create each product individually, but you can upload a higher resolution image or a different image for a particular product if you need to. All products with a particular image are all grouped on that image’s page. The title, tags and description only need to be typed once for each image. The image file is able to be changed even after a product is published.

Product Statistics

You have the ability in your dashboard, through the Manage Portfolio section,  to see product statistics such as how many times a particular design has sold and been viewed, number of comments, and number of times it has been favorited.

Seller Dashboard

There is a lot on the backend.  There is the ability for users and customers to contact you through an email called Bubblemail.  You can view and reply to these messages online.  You can set your default markups all on one page.  You can see your entire sales and payment histories.  You can customize a message that is sent whenever someone buys something from you.  You can manage your portfolio all in one place. There is an Activity Feed page listing all the activity from the people you watch and the groups you are a member of.

Royalty

You can set your own royalty percent for everything.  Default is 20%

Membership Fees

Free.

Promotional Tools

Google Analytics, widgets you can add to your website or blog, ability to share via social media.

Affiliate/Referral Program

Yes, Redbubble has an affiliate program, but it uses a third party website called ShareSale.  I have not used it.

Storefront Layout

You are not able to fully customize your storefront.  However, you can add a banner and type a bio, and add external links such as social media. You can group your images into galleries. If you want multiple stores, you have to open a separate account for each one.

Community

You can add your works to group, and groups have contests. You can add works to your favorites and follow a seller, the ability to leave comments on products. They have a journal (blog) so you can write articles. They have their own email system called BubbleMail. The site owners regularly feature artists and artwork in their Found page.

Although there is a wide variety of artwork on Redbubble, they tend to favor graphic design, as opposed to photography or fine art.  Like other POD’s, in order to rank high in the search engine results, your art must have a decent amount of sales, comments, views and favorites.  Participating in groups and sharing in Facebook groups is a good way to increase your standing.

File Size Limits and Types

They accept PNG and JPG.  File size is limited to 300MB, which is plenty.

Conclusion

Redbubble is a solid POD with a great interface.  Overall, my income from their store has not been significant, but it remains fairly steady.  I have been a member of Redbubble since 2008 and I have had a good experience with them.


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